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Unlocking the Future of Sleep Tech & Market Disruption Strategies
Episode 3: Of The Highline Podcast
Miles Galli
October 18, 2023
GM. Welcome to The Highline - Spotting Opportunities in High-Growth Markets.
Podcast Link:https://thrive-spotting-opportunities-in-high-growth-markets.simplecast.com/episodes/3-slee
Top Ideas From The Podcast:
Sleeps Next Frontier: Equipping Employees Like Professional Athletes
Spot the Ripple Before The Wave
What Gets Banished by the Old Gets Reinvented by the New.
What is success?
First mattress innovation in 500 years?
Sleeps Next Frontier: Equipping Employees Like Elite Athletes
The Sleep Tech Market has a glaring Gap; while tech giants dominate wearables and brands like Whoop, Quora, and Eight Sleep tackle specific sleep-focused segments, there's untapped potential in bedding – think pillows, weighted blankets, and natural sleeping aids.
But the biggest oversight? Shifting from direct consumer sales to B2B enterprise. Here's why: companies worldwide once prided themselves on a "family" ethos. COVID-19 disrupted that, highlighting the harsh reality of job security. Instead, think of companies as pro sports teams – everyone's valued based on performance.
So, why not equip employees like elite athletes? They monitor sleep, nutrition, and recovery rigorously. Imagine joining a company like Google or Microsoft and receiving cutting-edge sleep tech, wellness coaching, and performance training. Some firms offer wellness programs, but not with this athletic perspective. Targeting this angle appeals to executives eager to boost employee performance rooted in quality sleep. This fusion of trends and an expanding market hints at a major business opportunity.
Spot the Ripple Before The Wave
Want to spot market growth before it happens? Follow a number of thought leaders in each market. If they start gaining influence, increasing their follow count, doing the podcast rounds, and releasing a popular book, we can anticipate a spike in market growth as more consumers become aware of our market. Take this to the next level by creating ads for our products based on each podcast audience.
I’ll be adding a list of key people to follow for each market we study.
Efficiency Hypothesis Framework
A product must be twice as efficient as its predecessor to disrupt consumer behaviour truly. Think of how Uber revolutionized transportation; its efficiency made traditional taxis seem archaic. Products meeting this "Delta 4" rule change habits and spark organic WOM as users excitedly share their experiences. Moreover, these innovations tend to earn greater customer loyalty, forgiving occasional missteps. In essence, breakthrough efficiency isn't just an advantage—it's the game-changer that makes products unforgettable.
Podcast Link: https://thrive-spotting-opportunities-in-high-growth-markets.simplecast.com/episodes/3-slee
Mini Bit
I watched this video every day this week; it is going to be a cornerstone of my information reinforcement.
